{"id":9228,"date":"2026-02-25T13:13:49","date_gmt":"2026-02-25T11:13:49","guid":{"rendered":"https:\/\/www.emidiopepe.com\/uncategorized\/cultivate-in-volumes-not-surfaces\/"},"modified":"2026-02-25T13:25:50","modified_gmt":"2026-02-25T11:25:50","slug":"cultivate-in-volumes-not-surfaces","status":"publish","type":"post","link":"https:\/\/www.emidiopepe.com\/en\/news\/cultivate-in-volumes-not-surfaces\/","title":{"rendered":"Cultivate in volumes, not surfaces"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"9228\" class=\"elementor elementor-9228 elementor-9222\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-664ded6 elementor-section-boxed elementor-section-height-default elementor-section-height-default parallax_section_no qode_elementor_container_no\" data-id=\"664ded6\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b035065\" data-id=\"b035065\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d700c00 elementor-widget elementor-widget-image\" data-id=\"d700c00\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/www.emidiopepe.com\/wp-content\/uploads\/2026\/02\/chiara-pepe-cultivate-in-volumes.png\" class=\"attachment-full size-full wp-image-9224\" alt=\"\" srcset=\"https:\/\/www.emidiopepe.com\/wp-content\/uploads\/2026\/02\/chiara-pepe-cultivate-in-volumes.png 800w, https:\/\/www.emidiopepe.com\/wp-content\/uploads\/2026\/02\/chiara-pepe-cultivate-in-volumes-300x200.png 300w, https:\/\/www.emidiopepe.com\/wp-content\/uploads\/2026\/02\/chiara-pepe-cultivate-in-volumes-768x512.png 768w, https:\/\/www.emidiopepe.com\/wp-content\/uploads\/2026\/02\/chiara-pepe-cultivate-in-volumes-700x466.png 700w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3fb638c elementor-section-boxed elementor-section-height-default elementor-section-height-default parallax_section_no qode_elementor_container_no\" data-id=\"3fb638c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fb91345\" data-id=\"fb91345\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-447a485 elementor-widget elementor-widget-text-editor\" data-id=\"447a485\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tChiara Pepe is the third-generation winemaker at Emidio Pepe in Abruzzo, stewarding one of Italy&#8217;s most uncompromising estates. While retaining the estate&#8217;s five non-negotiable pillars (pergola training, concrete fermentation, spontaneous yeast, no filtration, long ageing), she has adapted viticulture and winemaking to climate change through shade management, delayed phenolic ripening, and precision sulphur use. The result is freshness, longevity, and distinct vineyard expression in a warming climate.  \n<br><br>When Emidio Pepe released his first vintage in 1964, few believed Montepulciano d&#8217;Abruzzo could produce one of Italy&#8217;s great red wines. The region&#8217;s growers sold to cooperatives. The wine was vin de soif at best. One village wag joked that Emidio was building castles in the sky. Sixty years later, the stacked bottles in the Pepe cellar make the reference for him.    \n<br><br>\n<a style=\"border-bottom: 1px solid;\" href=\"https:\/\/ourglass.wine\/blog\/emidio-pepe-chiara-pepe-shade-soil-surrender\" target=\"_blank\" rel=\"noopener\">READ MORE<\/a>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5e7c6d5 elementor-section-boxed elementor-section-height-default elementor-section-height-default parallax_section_no qode_elementor_container_no\" data-id=\"5e7c6d5\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c005ee5\" 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While retaining the estate&#8217;s five non-negotiable pillars (pergola training, concrete fermentation, spontaneous yeast, no filtration, long ageing), she has adapted viticulture and winemaking to climate change through&#8230;<\/p>\n","protected":false},"author":1,"featured_media":9224,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19],"tags":[],"class_list":["post-9228","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Cultivate in volumes, not surfaces - Emidio Pepe<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.emidiopepe.com\/en\/news\/cultivate-in-volumes-not-surfaces\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cultivate in volumes, not surfaces - Emidio Pepe\" \/>\n<meta property=\"og:description\" content=\"Chiara Pepe is the third-generation winemaker at Emidio Pepe in Abruzzo, stewarding one of Italy&#8217;s most uncompromising estates. 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