{"id":7529,"date":"2020-12-01T08:51:05","date_gmt":"2020-12-01T06:51:05","guid":{"rendered":"http:\/\/www.emidiopepe.com\/family\/"},"modified":"2026-03-25T15:40:36","modified_gmt":"2026-03-25T13:40:36","slug":"family","status":"publish","type":"page","link":"https:\/\/www.emidiopepe.com\/en\/family\/","title":{"rendered":"Family"},"content":{"rendered":"\t\t
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\u201c<\/span>\n
\nHave you always known you\u2019d make one of the world\u2019s great reds?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Yes, it was my idea
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\n\t\t\t\t\t\t\t\t\tBased on \u201cManteniamoci giovani, Emidio Pepe the man and his wines\u201d\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tEmidio Pepe founded his winery in 1964, after working alongside his father and his grandfather which already back in 1889 where making wine at Casa Pepe. Before anyone else, he strongly believed in the great ageing potential of Trebbiano and Montepulciano d\u2019Abruzzo and he dedicated all his energies to those two indigenous grape varietals, proving their incredible potential and showing it to the entire world.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tEmidio Pepe\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t50 Vintages\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tWhere Emidio Pepe wines come to life.\nA short video tells the man,\nthe landscape, the method and the cellar…\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tEmidio Pepe\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t50 Vintages\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tWhere Emidio Pepe wines come to life.\nA short video tells the man,\nthe landscape, the method and the cellar…\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Born in 1932, a man of few words, determined and attentive observer. Solid values and precise ideas in his mind. Tireless worker, he continues today to take care of all his vineyards personally, from the pruning to the harvest. Observes carefully the signals that Nature gives him and with the special sensibility developed over fifty years of harvests, he interprets them and he accompanies his vines and grapes becoming into wine without ever interfering. Attentive custodian of his terroir, he protected his soils and his wines from chemicals and he based all his empirical work on the respect of traditions and on the authentic and genuine expression of his wines.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Born in 1932, a man of few words, determined and attentive observer. Solid values and precise ideas in his mind. Tireless worker, he continues today to take care of all his vineyards personally, from the pruning to the harvest. Observes carefully the signals that Nature gives him and with the special sensibility developed over fifty years of harvests, he interprets them and he accompanies his vines and grapes becoming into wine without ever interfering. Attentive custodian of his terroir, he protected his soils and his wines from chemicals and he based all his empirical work on the respect of traditions and on the authentic and genuine expression of his wines.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\tOUR FAMILY\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tEmidio Pepe laid the foundations for pioneering, sustainable agriculture in 1964, when he vinified his first vintage.\nFor the past twenty years, his daughters, Sofia and Daniela, have run the family business, overseeing everything from the vineyard to the cellar and the agriturismo.\nToday, his granddaughters, Chiara and Elisa, also hold operational roles, with Chiara working in the vineyards and winemaking, and Elisa managing hospitality.\nWith the intention of keeping tradition alive in a dynamic way, the women of the new Pepe generation are committed to a holistic farming model that sees wine as its beating heart.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tAs every matriarch worthy of its name, she is definitely the one that keeps the family together. She has supported Emidio from the very beginning and worked relentlessly next to him their whole life. She is definitely known for her decanting skill and for having been in charge of that precise and meticulous task of checking each bottle before release. Today, still cooks her best recipes for the whole family every day, feeding at least 12 people and counting…\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tRosa\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tAs every matriarch worthy of its name, she is definitely the one that keeps the family together. She has supported Emidio from the very beginning and worked relentlessly next to him their whole life. She is definitely known for her decanting skill and for having been in charge of that precise and meticulous task of checking each bottle before release. Today, still cooks her best recipes for the whole family every day, feeding at least 12 people and counting…\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tSofia\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tShe is the one that has started working with Emidio at a very early age, being a patient observer next to him for at least 10 years made her gain the confidence and the respect of Emidio which passed her the knowledge and the control of the cellar. Today Sofia looks after the farming and the winemaking at Pepe.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tDaniela\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tToday, she co-owns the company together with Sofia. She is responsible for the company\u2019s administrative and strategic management, closely overseeing its economic and organizational development. She coordinates growth projects, from hospitality to new investments, with the aim of ensuring consistency between vision, sustainability, and financial strength. She helps preserve and renew the identity of the Pepe family, guiding the company toward the future, always in coordination with the company\u2019s management team, made up of Daniela, Sofia, and now also Chiara and Elisa. In 2025, together with Sofia, she received the honor of the Order of Merit of the Italian Republic<\/b>, a recognition that she considers not personal but collective, as a symbol of the quiet and constant work of the family.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tToday, she co-owns the company together with Sofia. She is responsible for the company\u2019s administrative and strategic management, closely overseeing its economic and organizational development. She coordinates growth projects, from hospitality to new investments, with the aim of ensuring consistency between vision, sustainability, and financial strength. She helps preserve and renew the identity of the Pepe family, guiding the company toward the future, always in coordination with the company\u2019s management team, made up of Daniela, Sofia, and now also Chiara and Elisa. In 2025, together with Sofia, she received the honor of the Order of Merit of the Italian Republic<\/b>, a recognition that she considers not personal but collective, as a symbol of the quiet and constant work of the family.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tChiara began following in the footsteps of her family\u2019s history at a very young age. Accompanying Emidio and Sofia to tastings abroad from childhood, she learned the rules of the game and quickly devoted herself to the company\u2019s international markets. She studied viticulture and oenology in Burgundy and broadened her knowledge of wine by visiting producers and learning through their wines. Today, she oversees vineyard management\u2014pursuing the principles of careful, precise biodynamic and regenerative agriculture\u2014and has been responsible for winemaking starting with the 2020 vintage.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tElisa De Iulis Pepe, who joined the company in 2020, is the face of hospitality at the estate.\nShe manages the hotel and restaurant of the \u201cEmidio Pepe\u201d Agriturismo, with a practical focus on the farm as a living agricultural organism\u2014from the vegetable gardens to the cereals used for breadmaking\u2014taking care of every detail.\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tChiara began following in the footsteps of her family\u2019s history at a very young age. Accompanying Emidio and Sofia to tastings abroad from childhood, she learned the rules of the game and quickly devoted herself to the company\u2019s international markets. She studied viticulture and oenology in Burgundy and broadened her knowledge of wine by visiting producers and learning through their wines. Today, she oversees vineyard management\u2014pursuing the principles of careful, precise biodynamic and regenerative agriculture\u2014and has been responsible for winemaking starting with the 2020 vintage.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Introduction<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tThe title of the book has to contain the entire story. It\u2019s an old publishing rule, one that slowly has been replaced by the importance of marketing, sales and special effects. The heart and soul of this book lies within its title, with the hopes that it is able to transmit the strength, morality and courage of its main protagonist.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tINTRODUCTION\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tThe title of the book has to contain the entire story. It\u2019s an old publishing rule, one that slowly has been replaced by the importance of marketing, sales and special effects. The heart and soul of this book lies within its title, with the hopes that it is able to transmit the strength, morality and courage of its main protagonist.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tBut what does \u201cManteniamoci giovani\u201d really mean? In the days when Emidio sold his wine from restaurant door to restaurant door, he would pop his head into the restaurant or wine shop and gently ask if they were interested in buying some. In the cases when the answer was \u2018no\u2019 he would smile and reply with a, \u201cmanteniamoci giovani!\u201d Though a man of few words it doesn\u2019t mean there aren\u2019t any typical expressions that don\u2019t come to mind when we think back to Emidio and his wines, and this one exemplifies the spirit of a man who has tried to stay young.\n\nBy looking at him, his quick movements and sharp eyes, I can tell that he has indeed succeeded. He has the same spirit and smile today at 82 years of age as when he began his adventures in wine making some 60 years ago. Back then he never imagined he would reach the point of making wines that are loved and admired throughout the world.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tBut what does \u201cManteniamoci giovani\u201d really mean? In the days when Emidio sold his wine from restaurant door to restaurant door, he would pop his head into the restaurant or wine shop and gently ask if they were interested in buying some. In the cases when the answer was \u2018no\u2019 he would smile and reply with a, \u201cmanteniamoci giovani!\u201d Though a man of few words it doesn\u2019t mean there aren\u2019t any typical expressions that don\u2019t come to mind when we think back to Emidio and his wines, and this one exemplifies the spirit of a man who has tried to stay young.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tBy looking at him, his quick movements and sharp eyes, I can tell that he has indeed succeeded. He has the same spirit and smile today at 82 years of age as when he began his adventures in wine making some 60 years ago. Back then he never imagined he would reach the point of making wines that are loved and admired throughout the world.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/i><\/span>\n\t\t\t\t\t\t\t\t<\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\tRead more<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t
We\u2019ve written this book for wine lovers who haven\u2019t had the chance to get to know Emidio Pepe and his wines, but also for wine aficionados who have tasted his wines but have never visited the winery in Torano Nuovo near Teramo. Thinking about the title of book and Emidio\u2019s philosophy, it brings to mind Albert Bruce Sabin, the medical researcher best known for having developed an oral polio vaccine, who once said, \u201cbeing young is not a question of age, but a state of mind.\u201d There\u2019s a plate with this sentence hanging over the fi- replace in Emidio\u2019s living room. The meaning it has for him is clear: to be optimist enough to get what he wasn\u2019t able to have as a child through hard work and dedication. Combined with his realistic approach to life, one that is closely linked to his farming roots, the outcome has been a winning philosophy that was especially useful during the harder moment of his life and career. His lively integrity, rising from his rigorous work ethic and lifestyle, both reflected in his physical well-being, has been transmitted into his wines as well. It\u2019s impossible to imagine Emidio Pepe making Brunello or Barolo, or working with other so-called nobler varieties. Just think about what he says about the color wine should be. He says he looks for the blood hues of the Montepulciano, and it doesn\u2019t matter if it\u2019s been resting in the bottle for 4 or 40 years. According to Emidio, if the color is there, then so must the aromatic complexity. His wines are deep and dark-colored, with a dynamic bouquet full of wonder, and a long-breathing persistency.\n\nAfter walking with him through the vineyard, watching him caress the leaves of the vines and gently pick a grape, tasting it to understand the consistency of the skin, and then bend the shoots to balance the light and air ratio on the leaves, it\u2019s easy to understand that this is \u201chis\u201d wine.\n\nHe doesn\u2019t pay the maniacal attention to the Trebbiano as he does the Montepulciano. These vines are lords of their own manors, silent like Emidio, with a tenacious backbone, and they create energetic and expressive whites, able to age and evolve incredibly. If the Montepulciano is Emidio\u2019s conquest, obtained through unfathomed perseverance, the Trebbiano is a gift from above: he found it there, ready to come out of its commonly-believed mediocrity. In one of his notes from over thirty years ago, Emidio wrote about a client\u2019s wonder and amazement at how the wine had refermented in the bottle. He explained the importance of the carbon dioxide as a natural conservator, and said, \u201cit helps the digestive process….\u201d It is the result of the vineyard\u2019s natural expression, allowed to develop through traditional methods compatible with the natural cycle of life, set off through the spontaneous fermentation process in the cellar.\u2028The winery also makes two other wines, the Cerasuolo and the Pecorino. Even though Emidio never speaks of the Cerasuolo, the quality and delicate personality is evident in some of the vintages we\u2019ve tasted. The Pecorino, on the other hand, is all the fad at the moment, and Emidio wanted to understand what it could be. It seems, however, that it has gone beyond his control, as shown by its much higher price compared to the superior Trebbiano. Then again, new customers ask for it and are willing to pay for it. It will need more time, the vines need to age, as we can tell from the Trebbiano and Montepulciano vines, where there is a tangible relationship between persistency and complexity.\n\nI asked Alice Colantonio and Matteo Gallello to write this book in order to give me the liberty to concentrate on Emidio and not worry about the nuts and bolts of the text. Emidio is an extremely reserved man, every once in a while his silence is broken, and tells us a story, an anecdote. I think it has to do with the fact that he\u2019s always had to do everything by himself, he\u2019s had to build everything from scratch. When I asked him how he\u2019d done something, how he\u2019d been able to accomplish a seemingly impossible feat, his answers were always brief. I imagine it must have been similar to the experience Peter Bogdanovich had when interviewing John Ford, one of the most important directors in the history of cinema. Peter had hoped to understand the artistic core and the director\u2019s personal evolution while filming the classic masterpieces \u201cStagecoach\u201d, \u201cThe Grapes of Wrath\u201d, and \u201cThe Searchers.\u201d John Ford\u2019s answers were monosyllable at best. When he was asked how he had filmed an especially long horse chase, the director responds, exasperated, \u201cwith a film camera, what else should I have used?!\u201d It was 1968, Ford was 74 years old and from the pictures taken during that interview, he looked tired, without any expectations. Emidio, on the other hand, is full of life. He loves listening to other people\u2019s stories, and he\u2019s enjoying the peace his life and vineyard have granted him.\n\nThere\u2019s a picture of him under his tendone, holding basket he later filled with the figs picked from the trees surrounding the property. He looks serene, pleased with himself. Anyone who has met him in Verona, New York, Tokyo or his beloved Australia has seen the same expression.\n\nWe were able to tip-toe into Emidio\u2019s mental retreat thanks to the help of his daughters Sofia and Daniela, and his granddaughter Chiara. They were essential to helping us delve into the search of anecdotes, documents and travel diaries. Determinant was their de- sire to put down into words the priceless experience accumulated during their father\u2019s (and grandfather\u2019s) sixty-year long career. Rose\u2019s participation was also vital. We turned to her when we needed someone to untangle the web of memories. Their combined contributions helped us get the picture of the real person, whose positive qualities we have outlined together with the difficult and painful controversies that prove the multi-facetted reality of a life intensely lived. The shared reading of events has been translated with two narrative voices: Alice was in charge of Emidio\u2019s biography, and Matteo dedicated his attention to the technical and production aspects, investigating from the very beginning the reasons behind his choice to become a wine maker. I treasured the stylistic diversity of the two young authors, who have successfully adapted it to their respective topics.\n\nGiulia Cerro\u2019s work was to magnify Emidio, immortalize him in powerful images which have been inserted in the Memories chap- ter. He reminds me of the Hollywood actor William Powell famous in the 1930s, known for his role, together with Myrna Loy, in the sophisticated comedies centered around Dashiell Hammett\u2019s The Thin Man. Like Powell, Emidio is elegant and with has a charming smile, one that could be seen while he drives his tractor or out re- presenting his winery at public events. Our photographer did not Photoshop or retouch any of the pictures, allowing Pepe\u2019s face to communicate all his words did not. She followed them in their day to day activities without intruding. She was also present during the interviews and the tastings, she followed them out in the vineyards and in the cellar. Her images tell the visual story written by Alice, \u201cthe family is the key to everything here, it\u2019s what has made them successful, and they are convinced history will prove them right. The land, and what happens to it, often coincides with that of the family. Under the shadow of the mountain, this land of wine speaks a domestic language, a tradition that is rooted in the repetition of what has happened before.\u201d\n\nMarcello Spada loves the wines that come from the Emidio Pepe winery. He was part of the team that visited Emidio for an article written and published in the 20th volume of Porthos magazine, including a vertical tasting of thereds. His involvement was spontaneous. We asked him for some paintings to use as the cover of the book and also within its pages, where he brought to life the eloquence of the Montepulciano and the difficulty to decipher the more introvert Trebbiano. After taking note of the sensations and aromas the wines offered, it was necessary to let one self go, and to accept them for their peculiar beauty. Like Verlaine said in his \u201cSymphony of Silence,\u201d \u201cI spoke of many things yesterday \/ And my eyes looked into yours. \/ With the feeling of banality \/ My love looked for your thoughts \/ And when you spoke, I was deliberately distracted, \/ I was paying attention to your secret.\u201d<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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BUY THE BOOK<\/span><\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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